Build your Professional Personal Brand

Personal branding is the process of creating and promoting a unique and memorable identity for yourself as a graphic designer. This includes developing a clear and consistent visual style, building a strong online presence, and consistently communicating your value and expertise to potential clients and employers. By creating a strong personal brand, you can differentiate yourself from other designers and make yourself more attractive to potential clients and employers. This can include creating a portfolio website, social media presence and business cards, as well as networking at events and joining professional organizations.

As a graphic designer, you likely have a wealth of skills and talents to offer potential clients and employers. However, if you don't take the time to create and promote a strong personal brand, you may find yourself lost in a sea of other designers vying for the same opportunities. In this blog post, we'll explore why personal branding is important for graphic designers and offer some tips on how to get started building your own unique brand

Why Personal Branding Matters?

Personal branding is essential for any designer because it helps you stand out in a crowded field. By developing a unique visual style and communicating your value to potential clients and employers, you'll be able to differentiate yourself from other designers and make yourself more attractive to potential clients and employers. Additionally, a strong personal brand can help you build trust with clients, which can lead to more business and better opportunities.

How to Get Started Building Your Personal Brand

1. Develop a consistent visual style. Your visual style should reflect your personality and the type of design work you want to be known for. This can include things like color choices, typography, and imagery.

2. Build a strong online presence. This includes creating a portfolio website that showcases your work, as well as building a presence on social media platforms like Instagram and LinkedIn.

3. Communicate your value. Make sure that you're clearly communicating your skills and expertise to potential clients and employers. This can include things like writing blog posts, creating case studies, or giving presentations at industry events.

4. Network. Joining professional organizations and attending industry events can help you build relationships with other designers and potential clients.

5. Promote your brand. Make sure that your personal brand is promoted on all your communications, whether it's your business card, email signature, or social media profiles.

Creating and promoting a strong personal brand takes time and effort, but it's well worth it in the long run. By developing a unique and memorable identity, you'll be able to stand out in a crowded field of designers and open the door to more opportunities and success.

Undeniable laws of Branding - Brand building Techniques.

1. Law of Singularity - To build a strong brand, focus on one category in the market. For example, Walmart has positioned itself as a brand of a supermarket chain that specializes in cheap and discount items.

2. Law of Contraction - Build your brand by focusing on a specific product or service. For example, Subway has built its brand around selling submarines, even though it is a junk food brand.

3. Law of the Word - Your brand should aim to own a word in the customer's mind. For example, Coca-Cola has become synonymous with soft drinks, and Amazon is often associated with e-shopping.

4. Law of Publicity - This is really not about advertising. The law of Publicity is about being first in your brand's category. For example, Netflix was the first company to offer online streaming and has since become the king of the streaming market.

 Magic Statement 

If you try to be the best you'll be no. 1 but, if you try to be unique you'll be the only one.

5. Law of Advertising - Fluctuations in your journey are inevitable, but it is important to maintain a healthy brand through advertising.

6. Law of Perception - Perception is everything in branding. The quality of a product is important, but perception can often win over reality. For example, in a blind taste test, more people may choose Pepsi over Coca-Cola, even though Coca-Cola is considered to be the king of the soft drink market. This is because Coca-Cola has built a stronger perception through its branding efforts.

Most iconic brands all the time for your inspiration

• Apple - The inspiring brand of mine.
• Nike  - Best of the coolest brands beyond branding ever in the world and the Inspiring brand of Steve Jobs and his Apple.

        “The best example of all, and one of the greatest jobs of marketing the universe has ever seen is Nike,”

                                  - Steve jobs                      

• Google - #1 Search engine with a cool sense of branding.
• Amazon - Has one of the coolest brand logos with an iconic image
• Netflix - Giant of the streaming world.
• Youtube - you know the Yt.
• Rolex 
• coca cola- Marketing king.